Output details
34 - Art and Design: History, Practice and Theory
Loughborough University
Animation
'Animation' was commissioned by Laurence King as part of their Portfolio series, which aims at a readership with a developing knowledge of the subject in a creative or critical capacity. The structure maintains a practical central focus, with the aim of establishing a relationship between animation practice and theory, rather than reiterating the historical divides between them.
¶ The methodology is factually based, providing an informed view of how each section of the production process fits into the wider contexts of animation, by breaking it down into core sections, and creating a coherent holistic picture of animation’s ability to entertain, educate and inform. It establishes critical theoretical definitions to open new scope for the subject by demonstrating a variety of historical and contemporary approaches. The research method included primary source material from planned interviews, providing insight into the creators, commissioners, producers and distributors’ attitudes towards animated productions, and was contextualised by scrutiny of other publications in the field.
¶ The structure promotes a synergy between the origination, construction and finish of animated films, and an understanding of the interrelationships between technical processes. The text includes a consolidated historical chronology of critical and technological events presented in timeline format, definition of key roles in the industry and opportunities for production and distribution of works. The use of initial artwork to illustrate items was a prime objective, emphasising production methodology supporting the practical intention of the text, rather than final production stills or publicity materials. Relevant web or podcast links are supported by the book’s micro site through the publisher’s web site, where further information is presented digitally.