Output details
19 - Business and Management Studies
University of Bath
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Output 0 of 0 in the submission
Article title
How effective is creativity? Emotive content in TV advertising does not increase attention
Type
D - Journal article
Title of journal
Journal of Advertising Research
Article number
-
Volume number
49
Issue number
4
First page of article
450
ISSN of journal
0021-8499
Year of publication
2009
Number of additional authors
2
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-