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Output details

19 - Business and Management Studies

Bournemouth University

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Output 44 of 65 in the submission

Article title

Research-informed teaching and teaching-informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice

Type

D - Journal article

DOI

10.1108/08858620810850245

Title of journal

Journal of Business & Industrial Marketing

Article number

Volume number

Issue number

First page of article

124

ISSN of journal

0885-8624

Year of publication

2008

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

5 - Organizational Analysis

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract