Output details
16 - Architecture, Built Environment and Planning
University College London
Article title
Application of relationship marketing and management: a large contractor case study
Type
D - Journal article
Title of journal
Construction Management and Economics
Article number
-
Volume number
27
Issue number
4
First page of article
399
ISSN of journal
0144-6193
Year of publication
2009
Number of additional authors
1
Additional information
This research has focused upon organisational behaviour in project businesses, project teams and the interface between them. This paper comes from industry links, some consultancy and a KTP with VINCI. The impact was an improved strike rates and win-strategies. 6 conference papers were produced (e.g. Chambers et al, 2009).
I was responsible for most of the paper’s content. It forms part of a programme of publications on marketing (Smyth and Kioussi, 2011a, 2011b) and relationship management (e.g. Smyth et al, 2010; Gil et al, 2011).
It aligns with the School’s work on collaboration and capabilities around projects.
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
