Output details
19 - Business and Management Studies
University of Exeter
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Output 0 of 0 in the submission
Article title
Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
Type
D - Journal article
Title of journal
International Journal of Research in Marketing
Article number
-
Volume number
25
Issue number
4
First page of article
247
ISSN of journal
01678116
Year of publication
2008
URL
-
Number of additional authors
3
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
5 - Marketing
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-