Output details
19 - Business and Management Studies
University of Northampton
Article title
Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages
Type
D - Journal article
Title of journal
European Journal of Marketing
Article number
-
Volume number
46
Issue number
3/4
First page of article
387
ISSN of journal
0309-0566
Year of publication
2012
URL
-
Number of additional authors
-
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-