Output details

Medios de comunicacion y organizaciones de la Sociedad Civil

The article presents the initial results of a 2008-09 study on media-civil society organisation strategic alliances in Latin America. The project is pioneering in identifying and exploring projects that link these sectors in the region. Drawing in some of the cases researched, the article explores the challenges these organizations face in achieving a productive interaction towards their institutional and broader social agendas. The preliminary results presented were also discussed with representatives of Media and Civil Society Organizations in events organized by the Alliance and the feedback was included in the book published the following year.

Latin American mass media are going beyond the

mere production of information to become agents of

social projects from a corporate and socially responsible

framework in alliance with external players,

particularly civil society organizations (cso). This

paper puts forward the results of research work

which collects, for the first time, the experiences

of some of these alliances between media and cso

in Latin America and Colombia for the benefit of

Democracy and Human Rights. Via interviews

with some of the main players, the study identifies

both challenges and lessons for future alliances i