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34 - Art and Design: History, Practice and Theory

University of Northumbria at Newcastle

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Article title

Strategic New Product Development in Chinese Organisations: A Case Study in the High Technology Sector

Type

D - Journal article

DOI

10.1111/j.1948-7177.2008.tb00009.x

Title of journal

Design Management Journal

Article number

Volume number

Issue number

First page of article

ISSN of journal

1942-5074

Year of publication

2010

URL

http://nrl.northumbria.ac.uk/13614/

Number of additional authors

Additional information

The journal paper explores a case study undertaken in Chinese industry - based on unique access to a high tech organisation - and comments on strategy, process and culture. This subsequently formed the basis for an RCUK-funded Summer School, undertaken in 2010, which disseminated its findings to a range of government agencies and design consultancies.

Williams’ contribution relates to negotiation of access to the case study organisation, analysis of case study findings undertaken by Zhang, and the development of a model of NPD specific to Chinese organisations. Other publications arising from this include:

Technology Transfer in Chinese Organisations: Managing Beyond Steady State, Andrew C & Williams A, China Association for Management of Technology (CAMOT) International Conference, Beijing, 2008.

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract