Output details
15 - General Engineering
University of Cambridge
Article title
Visualising strategy: a classification of graphical roadmap forms
Type
D - Journal article
Title of journal
International Journal of Technology Management
Article number
-
Volume number
47
Issue number
4
First page of article
286
ISSN of journal
1741-5276
Year of publication
2009
Number of additional authors
2
Additional information
This first research exploring the visual structure of technology roadmaps led to foundation of the Visual Strategy Network to support research and practice exchange (www.linkedin.com/groups?home=&gid=2842050&trk=anet_ug_hm), and development of practical approaches to support the design of effective communication roadmaps in organisations – e.g. Rexam (Dr Lisa Carroll, Technology Director, Rexam, ID_in_audit_file@rexam.com) and EU Graphene Flagship (Prof Andrea Ferrari, Director of Cambridge Graphene Centre, ID_in_audit_file@cam.ac.uk).
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
