Output details
19 - Business and Management Studies
Royal Holloway, University of London
Article title
Bollywood Cinema’s Global Reach: Consuming the “Diasporic Consciousness”
Type
D - Journal article
Title of journal
Journal of Macromarketing
Article number
-
Volume number
32
Issue number
3
First page of article
266
ISSN of journal
0276-1467
Year of publication
2012
Number of additional authors
2
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
