Output details
19 - Business and Management Studies
Aston University
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Output 0 of 0 in the submission
Article title
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Type
D - Journal article
Title of journal
Journal of business research
Article number
-
Volume number
61
Issue number
9
First page of article
933
ISSN of journal
0148-2963
Year of publication
2008
Number of additional authors
1
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
C - Marketing
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-