Output details

19 - Business and Management Studies

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Article title

Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

Type

D - Journal article

DOI

Title of journal

European Journal of Marketing

Article number

Volume number

Issue number

First page of article

1233

ISSN of journal

03090566

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract