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Output details

4 - Psychology, Psychiatry and Neuroscience

University of Winchester

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Article title

What Matters More-Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

Type
D - Journal article
Title of journal
Journal of Applied Social Psychology
Article number
-
Volume number
40
Issue number
7
First page of article
1767
ISSN of journal
15591816
Year of publication
2010
URL
-
Number of additional authors
1
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Citation count
3
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-