Output details

Chevolution

'Chevolution' is an interrogation of the impactful journey of the famous image of Che Guevara taken at a memorial service in Havana in 1960 by Alberto Korda. The film questions the accounts and cultural/political/economic factors that led to this iconic image becoming the ‘'Mona Lisa’ of photography’ – entering the public domain to be ‘exploited’ the world over. The work charts the strange journey of Korda's portrait of Che, from revolutionary symbol to advertising logo and an iconic but little-understood image often adopted by young people who are not even sure who the man is. The film is recognised for offering a multi-faceted account of how the image became freed from its subject and an independent ‘free floating’ object of seemingly conflicting ideologies.

As an editor, Sprung played an instrumental role in exploring and revealing the subject matter proposed by the directors, Trisha Ziff and Luis Lopes. The film was constructed from a wide range of complex and seemingly contradictory material, and Sprung was acknowledged for developing the initial editing strategy that could reveal the layers of storytelling necessary to the film's ambitions.

Commissioned by NETFLIX & ARTE, the film has been screened at numerous festivals: Silverdocs (2008); Dubai (2008); All About Freedom, Poland (2008); Antalya International, Turkey (2008); Films From the South, Norway (2008); Kerala, India (2008); Rio De Janerio (2008); Sao Paulo International, (2008); Vladivostok International – Pacific Meridian – CIS (2008). The film was programmed at the ICA, London (September/October 2009) and made an ICA sponsored tour of UK independent cinemas (2009); Distributed by ICA Films (2009); ICA DVD Release (2010).