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Output details

19 - Business and Management Studies

Output 7 of 124 in the submission

Article title

A new SOM-based method for profile generation: theory and an application in direct marketing

Type

D - Journal article

DOI

Title of journal

European Journal of Operational Research

Article number

Volume number

220

Issue number

First page of article

199

ISSN of journal

0377-2217

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract