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Output details

19 - Business and Management Studies

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Article title

A business plan? Or a journey to plan B?

Type

D - Journal article

DOI

Title of journal

Sloan Management Review

Article number

n/a

Volume number

April

Issue number

First page of article

ISSN of journal

15329194

Year of publication

2010

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

E - Marketing

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract