Output details

36 - Communication, Cultural and Media Studies, Library and Information Management

Output 27 of 57 in the submission

Article title

From brand congruence to the ‘virtuous circle’: branding and the commercialization of public service broadcasting

Type

D - Journal article

DOI

Title of journal

Media, Culture and Society

Article number

Volume number

Issue number

First page of article

314

ISSN of journal

0163-4437

Year of publication

2013

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract