Output details

36 - Communication, Cultural and Media Studies, Library and Information Management

Output 4 of 57 in the submission

Article title

A song and dance: Branded entertainment and mobile promotion

Type

D - Journal article

DOI

Title of journal

International Journal of Cultural Studies

Article number

Volume number

Issue number

First page of article

165

ISSN of journal

1367-8779

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract