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Output details

19 - Business and Management Studies

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Article title

Are Consumer and Brand Personalities the Same?

Type

D - Journal article

DOI

Title of journal

Psychology and Marketing

Article number

Volume number

Issue number

First page of article

334

ISSN of journal

1520-6793

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

D - Marketing and Operations Management

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract