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19 - Business and Management Studies

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Article title

Theoretical versus actual product variety: how much customisation do customers really demand?

Type

D - Journal article

DOI

Title of journal

International Journal of Operations and Production Management

Article number

Volume number

Issue number

First page of article

350

ISSN of journal

0144-3577

Year of publication

2011

URL

Number of additional authors

Additional information

EurOMA Chris Voss Best Paper Award 2009

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract