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Output details

19 - Business and Management Studies

University of Northumbria at Newcastle

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Output 61 of 76 in the submission

Article title

The adoption of customer relationship management (CRM) technology in SME’s: An empirical Study

Type

D - Journal article

DOI

Title of journal

Journal of Small Business and Enterprise Development

Article number

n/a

Volume number

Issue number

First page of article

ISSN of journal

1462-6004

Year of publication

2013

URL

http://www.emeraldinsight.com/journals.htm?articleid=17099766

Number of additional authors

Additional information

This article on customer relationship management (CRM) technology investigates a much under-researched business sector, the small to medium sized enterprise. This quantitative study, conducted in the USA captures data that extends the understanding of CRM adoption in SMEs and help in building a greater appreciation of the factors associated with such adoption. It will be of great value to academics as well as owners/managers in SMEs who are considering adopting CRM.

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract