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Output details

19 - Business and Management Studies

Output 5 of 147 in the submission

Article title

Advertising and promotions budgeting and the role of risk

Type

D - Journal article

DOI

Title of journal

EUROPEAN JOURNAL OF MARKETING

Article number

Volume number

Issue number

11/12

First page of article

1457

ISSN of journal

0309-0566

Year of publication

2009

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

C - International Business & Comparative Management

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract