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Output details

19 - Business and Management Studies

Output 27 of 228 in the submission

Article title

An analysis of cause-related marketing implementation strategies through social alliance: Partnership conditions and strategic objectives

Type

D - Journal article

DOI

Title of journal

Journal of Business Ethics

Article number

Volume number

100

Issue number

First page of article

253

ISSN of journal

1573-0697

Year of publication

2010

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract