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Output details

19 - Business and Management Studies

Output 25 of 228 in the submission

Article title

Aligning identity and strategy: Corporate branding at British Airways in the late 20th century

Type

D - Journal article

DOI

Title of journal

California Management Review

Article number

Volume number

Issue number

First page of article

ISSN of journal

21628564

Year of publication

2009

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract