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Output details

19 - Business and Management Studies

Output 20 of 74 in the submission

Article title

Diagnosing and treating operational and implementation barriers in synoptic marketing planning

Type

D - Journal article

DOI

Title of journal

Industrial Marketing Management

Article number

Volume number

Issue number

First page of article

539

ISSN of journal

0019-8501

Year of publication

2008

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract