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Output details

11 - Computer Science and Informatics

Edinburgh Napier University

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Output 23 of 46 in the submission

Article title

Is stereotyping inevitable when designing with personas?

Type

D - Journal article

DOI

10.1016/j.destud.2010.06.002

Title of journal

Design Studies

Article number

Volume number

Issue number

First page of article

ISSN of journal

0142694X

Year of publication

2011

URL

Number of additional authors

Additional information

<20>The paper provides a theoretically rich critique of the widely used persona approach in interaction design. It is novel in the interaction design literature in that it is grounded in a discussion of the psychology of stereotyping Design Studies is one of the premier design journals and has a 5 year impact factor of 1.68.

Interdisciplinary

Cross-referral requested

Research group

None

Citation count

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract