Output details
11 - Computer Science and Informatics
Queen Mary University of London
Measuring User Influence in Twitter: The Million Follower Fallacy.
<21>This paper presents the first complete analysis of the individuals' roles and the notion of 'theory of influence', in Online Social Networks. We used the complete Twitter dataset for three years in order to perform the analysis, invalidating the long-standing 'accidental influential' theory. The results were adopted by a large number of advertising and marketing intelligence firms. The findings appeared on New York Times, Harvard Business Review, and many other leading online publications. The work also led to collaborations on numerous new projects by the authors, as well as over 30 invited talks including Nuffield seminar series, Oxford University.