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Output details

19 - Business and Management Studies

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Article title

Learning about customers: Managing B2B alliances between small technology startups and industry leaders

Type

D - Journal article

DOI

Title of journal

European Journal of Marketing

Article number

Volume number

Issue number

First page of article

431

ISSN of journal

0309-0566

Year of publication

2013

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

B - Centre for International Business and Finance (BCIBF)

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract