Output details

Lifebottle/tapwater.org – Water bottle, accessories, associated branding

Michael Green, founder of tapwater.org, approached Barron as a result of seeing the TapTop carafe (Barron, REF Output 1). Tapwater.org is a not-for-profit organisation promoting tap water in the UK and beyond, to reduce the use of expensive and environmentally damaging bottled water (Hawkins 2009) by making it easy for users to access free tap water wherever they are: a refilling station every 400 metres in urban areas, mapped across the UK. An online tool and smartphone app are reinforced by stickers in participating shop windows and an education campaign. Barron was engaged with the research and fulfilment of all elements of the enterprise.

Tapwater.org has teamed up with others in a worldwide network of refilling points (including Blue W in Canada, Tap It in America, De Dopper, jointhepipe and We Tap Water in Holland). As part of the systemic design, if users purchase the Lifebottle designed by Barron this funds awareness-raising about the damaging effects of bottled waters on the environment, expands the network of refilling stations, and provides mains water machines for schools and universities. To use a refilling point, users need any reusable bottle.

Barron did the materials research and competitor analysis, and designed the bottle range, cap with storage and ice stick, accessories and brand identity. The patented design is in stainless steel, appealing and durable; unlike plastic it does not leach chemicals such as Bisphenol A (BPA). Its vacuum construction keeps water cold for up to 20 hours; a screw-in ice stick can cool water that is not already cold. A patented cap can be used for effervescent flavoured tablets so that users can flavour water at minimal cost.

The project has received worldwide coverage from websites and blogs with food-and-drink and environmental themes.