Output details
35 - Music, Drama, Dance and Performing Arts
University of Warwick
Book title
Creative strategy : reconnecting business and innovation
Type
A - Authored book
DOI
-
Publisher of book
Wiley
ISBN of book
9781405180191
Year of publication
2010
URL
-
Number of additional authors
1
Additional information
Co-authored book with Stephen Cummings. Book was jointly conceived and written. All chapters were co-authored, with Bilton leading on creativity theory and creative industries, Cummings on strategy and business cases. Both authors contributed equally to all aspects of the book.
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
