Output details
23 - Sociology
University of Warwick
Article title
Die Kraft der digitalen Ästhetik : Über Meme, Hacking und Individuation
Type
D - Journal article
Title of journal
Zeitschrift für Medienwissenschaft
Article number
-
Volume number
8
Issue number
-
First page of article
70
ISSN of journal
1869-1722
Year of publication
2013
Number of additional authors
0
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
Yes
English abstract
The paper explores memes as an aesthetic trend that propels subjective, collective and political becoming. Memes are first considered as objects that mediate individuation through the aesthetic consummation of self, the collective and the technical in the performances of digital cultures. Secondly, the very expressive form of meme turns out to be borne by specific technical architecture of the image board 4chan, the birthplace of the Anonymous hacking network. Here, the aesthetic production becomes one with the emergence of political power, and the technical specificity of the platform accounts for new aesthetic work as well as political action alike.
