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Output details

19 - Business and Management Studies

Output 456 of 461 in the submission

Article title

Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets

Type

D - Journal article

DOI

Title of journal

International Journal of Research in Marketing

Article number

Volume number

Issue number

First page of article

ISSN of journal

0167-8116

Year of publication

2013

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

A - Operational Research and Operations Management

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract