Output details

Access agreements, widening participation and market positionality: enabling student choice?

This book chapter (for a book on the marketisation of higher education and the 'student as consumer') uses data derived from analysis of a sample of OFFA Access Agreements and sets it in a context of the historical development of the English HE system. It discusses the concept of widening participation as an emergent arena of institutions' marketing strategies and discusses the impact on student choice. (The themes of this work are currently being pursued by the author in HE Academy grant-funded research into the impact of student number controls, choice and competition on the English higher education landscape).