For the current REF see the REF 2021 website REF 2021 logo

Output details

11 - Computer Science and Informatics

University of Oxford

Return to search Previous output Next output
Output 0 of 0 in the submission
Output title

Persona cases: A technique for grounding personas

Type
E - Conference contribution
Name of conference/published proceedings
Conference on Human Factors in Computing Systems - Proceedings
Volume number
-
Issue number
-
First page of article
2267
ISSN of proceedings
-
Year of publication
2011
Number of additional authors
1
Additional information

<19>

This paper was both submitted and accepted as a note in CHI 2011 (note acceptance rate 20%, overall acceptance 26%). CHI is the pre-eminent conference in Human-Computer Interaction. The paper describes a rigorous methodology, based on argumentation logic, for deriving the characteristic of personas (archetypal representations of users). While personas are used widely to represent user perspectives in software design, the validity of these personas can be called into question. This research provides a means of grounding the defining characteristics of personas in empirical data, thereby addressing the validity concern.

Interdisciplinary
-
Cross-referral requested
-
Research group
None
Citation count
3
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-