Output details

26 - Sport and Exercise Sciences, Leisure and Tourism

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Article title

Leveraging sponsorship to achieve consumer relationship objectives through the creation of 'marketing spaces': An exploratory study

Type

D - Journal article

DOI

Title of journal

Journal of Marketing Communications

Article number

Volume number

n/a

Issue number

First page of article

1-16

ISSN of journal

1466-4445

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract