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Output details

19 - Business and Management Studies

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Article title

Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules

Type

D - Journal article

DOI

Title of journal

International Journal of Research in Marketing

Article number

Volume number

Issue number

First page of article

247

ISSN of journal

01678116

Year of publication

2008

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

5 - Marketing

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract