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Sustainable product development strategies: business planning and performance implications

Manufacturing firms are under many financial and competitive pressures that focus attention on the performance of their manufacturing processes. In this paper the opportunities for improving the environmental impact of products within the constraints of existing manufacturing infrastructure are examined. This paper outlines three different sustainable development strategies for different product types and describes the cost implications for manufacturers across the life cycle. The performance measures affected by these strategies are examined, drawing on product development case studies from a number of high technology sectors to highlight the different approaches taken.