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Output details

19 - Business and Management Studies

Output 72 of 174 in the submission

Article title

How brand attribute typicality and consumer commitment moderate the influence of comparative advertising

Type

D - Journal article

DOI

Title of journal

Journal of business research

Article number

Volume number

Issue number

First page of article

933

ISSN of journal

0148-2963

Year of publication

2008

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

C - Marketing

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract